DP-Quiz
The Brief
AI is big news these days but how do people feel about it? What ethical issues does it raise? Deepmind care about what people think so commissioned the Deepmind Quiz to find out more....
The Solution
A quiz with an easy to use drag and drop UX. When the "player" confirmed their ordered answers the quiz displayed what others thought about the same question. We designed the quiz to be easy yet thought-provoking and it provied a hit!
The Outcome
An engaging, thought-provoking quiz on the ethics of AI using a touchscreen and drag and drop UI. Simple and effective in raising difficult questions around the AI debate.
Overview
There are lots of perceptions on artificial intelligence. Some people think we are at the start of Terminator, others ignore it and others embrace it. The ethical side of how AI impacts the world is a critical thing to get across, and understanding how the public feel about it is something Deepmind care about. This simple drag and drop interaction allowed people to set their priorities in an number of categories and see how they compare to others.
Team Thoughts
